Culture-based Hiring

Hi, I’m Westie

Over the last 6 years, I’ve worked inside two multi-trade home service companies. In both, the true bottleneck to growth wasn’t demand — it was hiring and retention. By approaching this differently, we were able to scale both companies from roughly $6M to $20M+.

The “secret” to fixing hiring in the trades isn’t complicated, and it’s something we want to spread far and wide to make this industry a better place to work.

I speak regularly on this topic (AHR, ACCA, Installer Show, etc.), and I built this community so owners and leaders can learn practical, real-world ways to hire better and build stronger teams — starting today.

Join the community, or email me at westie@hirealigned.com if you want more hands-on help.