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The Category-of-One Room
A private space for experts building authority-led coaching and service-based businesses that don’t fit neatly into a niche.
The Category-of-One Room is a private room founded by expert Brand Positioning Strategist Lyndsey Thomas, with the support of sales strategy expert Amy McGuire, for women building authority-led businesses that don’t fit neatly into a niche.
It’s a commitment-based space for strategic conversation, peer-level support, and ongoing connection beyond Brand & Sales Boot Camp without hype, hierarchy, or cookie-cutter coaching nonsense.
Inside this room you’ll find:
• Strategic conversations around positioning, messaging, and authority
• Peer-level support from women who are building serious businesses
• Space to sense-check ideas, language, offers, and direction
• Honest discussion about growth, visibility, pricing, and evolution
• Connection, collaboration, and continuity beyond Boot Camp
If you’re here, you’re expected to participate thoughtfully, speak with integrity, and respect the calibre of the room.
Welcome in.
You belong here