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STG Academy
Build elite roofing & trade sales teams that close more, lead better, and scale faster. Make revenue predictable! Resi, Commerical, Multi-Trade
Welcome to Sales Athlete Academy
This free Skool community is built for contractors who want to lead better, close more, and scale faster — with confidence and purpose.
Founded by Ryan Groth, CEO of Sales Transformation Group, this academy delivers the exact training systems that have helped over 900+ companies build high-performing sales teams across North America.
✅ Unlock the Full Sales Leader Training Vault
Gain instant access to practical, battle-tested lessons on how to:
✅ Join Live Q&As + Leadership Round Tables
You’ll also get exclusive access to:
🎯 This is for you if you’re a contractor ready to build a sales team that performs without micromanaging.
Lead with clarity, vision, KPIs, and conviction
Recruit and retain A-players
Streamline onboarding and fast-track performance
Build a scalable, values-driven sales culture
Live calls with Ryan Groth
Guest appearances from top-performing sales leaders
Real-world case studies from STG clients
Candid insights on what’s working right now