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AF LAB
The space where Artists learn how to build themselves before asking the industry to notice them.
Alberto Ferrari is a creative entrepreneur and digital branding pioneer with 20+ years of experience shaping the identity, image, and strategic presence of artists across the global music industry.
He has won three Italian Web Awards and was recognized by the Italian Ministry of Youth as one of Italy’s top 200 talents under 35.
Over the years, Alberto has collaborated with world-class artists including Avicii, Swedish House Mafia, Steve Angello, Axwell, Sebastian Ingrosso, Joseph Capriati, Luciano, Paul van Dyk, Jimmy Sax, Marco Carola, Adam Beyer, Erick Morillo, Claudio Coccoluto, Mauro Picotto and many more.
Today, through Mgmt, Consulting and Mentoring, he supports artists in building stronger identities, clearer strategies, and more sustainable careers. Recent success stories include Klangphonics, Merk & Kremont, Ellenbeat, Judici, Masino, and Loner Tennis Club.
His philosophy is simple:“You must be ready for success, otherwise you will not succeed.”
www.albertoferrari.com