Senior Care School

Senior Care School | Start. Grow. Exit. Profitably.

If you own an assisted living facility — or want to — you know there's no manual for this business. Licensing, valuation, staffing, margins... most owners figure it out alone.

I'm Mike Collins (Senior Care Mike). I started in 1988 with one small facility and grew to 20+ locations. I've worn every hat: sales, operations, development, licensing, management. I've done the hard learning so you don't have to.

Senior Care School is where owners, operators, and aspiring investors get real answers — bite-size weekly tips on valuation, cash flow, operations, marketing, and exiting profitably, plus a community of people who actually get it.

Whether you're just starting, actively operating, or planning your exit — you're in the right place.