75 HFB

FREE

Before it was publicly shared, people described it as "75 Hard for Business”, which is where the name came from, but this is not about performative discipline or doing more for the sake of it.

75 HFB allows you to stop guessing, expose what’s working, where there's friction, and what’s leaking, find the real constraint, and build a clearer, sharper, more profitable business.

It's not just information. It has two jobs:

The Operating System

This gives you the principles, language, and commercial lens: diagnosis before recommendation; opinion is not advice; more is often the mistake; mimicry is not strategy; and the real constraint matters more than the visible symptom.

The 75 Daily Actions

This turns the lens into practice. Each day prompts you to inspect something specific, challenge an assumption, notice commercial drag, make a better decision, or see where the wrong business advice can mislead you.

That's how 75 HFB virtually eliminates risk, while maximising the opportunity.