Team H.O.F.F

Tired of restarting your fitness every time life gets busy? You don’t need another extreme plan, you need one that fits YOUR life!

Hi, I’m My, the coach behind Team H.O.F.F.

I didn’t always love fitness or have an easy relationship with food. Years of dieting and extremes led me to a more sustainable path. Strength training in my early 30s changed everything, not by fixing my body, but by building confidence and consistency.

Now I coach busy women — from military and career professionals to stay-at-home wives — to get stronger, move better, and fuel themselves with purpose without guilt or punishment.

I’m Swedish, live in Germany as a military spouse, and coach both in person and online. I’m supportive, a little quirky, and deeply invested in my clients.

My coaching follows The H.O.F.F. Way: habits that fit real life, ownership without shame, fueling with purpose, and making fitness sustainable.

Fitness should support your life, not control it.

I’m really glad you’re here.

— Coach My