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Assembly by Digital Chapter
A community for DTC founders and marketers to master AI performance creatives, test winning ads, and scale paid media with proven systems.
A private space for DTC founders and marketers who want to build real brands, not chase tactics that never compound.
My Background
What Assembly Focuses On
What You Get Inside
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If you want a simpler and smarter way to scale your DTC brand, you are in the right place.
10+ years in ecommerce as founder, consultant, and performance marketer
Helped 110+ brands across NZ, AUS, the US, and Europe
Generated more than $100M in sales
Built Digital Chapter and GrowthEngine to give brands a clearer, more reliable path to scale
Clarity, control, and profitable growth
Predictable customer acquisition and LTV tactics
How to leverage AI in a smart + efficient way
Ads and creatives that perform
Landing pages and offers that help convert cold traffic
Training on strategy, ads (Meta, Google, YT), AI, CRO, and offers
Templates and systems you can use immediately
Breakdowns of what is working for leading DTC brands
A community of operators committed to real growth
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