Wild North

Men, mostly 30s–50s, often dads. Men who train, or want to. Men who think, or want to. Men who know that the gym, the pints, and the grind aren't enough on their own and who are ready to build something deeper with other men.

Rooted in the North of England, open to men everywhere walking the same path.

I'm Ben Shotton. In 2018 I was diagnosed with multiple sclerosis. Instead of shrinking, I rebuilt — body, mind, and how I show up as a man and a father of two. I'm a Mindvalley-trained life coach and qualified personal trainer, and I've spent years figuring out what actually works for men who want to live with strength and meaning rather than just power through.

Wild North is the next step...